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Protection

Business assurance

Life and disability cover that protects a business, its owners and their families if an owner or key person dies or is disabled.

Also called: buy-and-sell cover, key-person cover, contingent liability

Last reviewed 30 September 2026

What is business assurance?

When an owner or a key person dies or becomes disabled, both the business and that person’s family can be left short of money. Business assurance is life and disability cover arranged for a business reason. It usually covers three needs:

  • buying out an owner who dies or becomes disabled;
  • protecting the business if it loses a key person; and
  • repaying business debts that an owner has signed surety for.

Buy-and-sell cover

A buy-and-sell agreement is a written contract between co-owners. If one owner dies or is permanently disabled, the others buy their share at a price, or using a formula, set out in the agreement. Each owner takes out cover on the others’ lives to pay for it.

  • The owner’s family receives cash instead of a share in a business they may not want to run.
  • The remaining owners keep control, without partners they did not choose.

For estate duty, the payout is not counted in the deceased owner’s estate if a co-owner took out the policy to buy their share and the deceased paid none of the premiums. The value of the share itself still counts in their estate, however, and capital gains tax can apply to it, because death counts as a disposal.

Key-person cover

The business insures someone it cannot easily replace, such as a founder or a key salesperson. The payout helps the business cope, for example by replacing lost profit, paying to recruit someone new or reassuring lenders.

The business chooses the tax treatment when the policy starts. If the policy agreement states that section 11(w) of the Income Tax Act applies, the premiums can be deducted and the payout is taxed. If not, there is no deduction and the payout is generally tax-free.

Contingent liability and loan account cover

Owners often sign surety for business loans, which means they promise to repay the loan personally if the business cannot. If an owner dies, the lender can claim from their estate, which reduces what their family inherits. Contingent liability cover pays off that debt.

If you have lent money to your business, your loan account is an asset in your estate, and the business may have to repay it. Cover can fund that repayment.

Things to know

  • Keep agreements in writing, signed and up to date as the business changes.
  • Make sure the policy ownership, the agreement and each owner’s will fit together.
  • Tax and estate duty depend on how policies are owned and paid for, so check the rules before you set up cover.

Who it suits

Business assurance suits any business with more than one owner, or one that relies on a few key people or on loans the owners have signed surety for. It protects the owners’ families as well as the business.

Sources

  1. SARS, Estate duty implications on buy and sell agreements (external guide)
  2. SARS, Explanatory memorandum on the Taxation Laws Amendment Bill 2011 (key-person policies)
  3. National Treasury, Budget 2026 Tax Guide

Questions people ask

What is a buy-and-sell agreement?

It is a written agreement between business owners that if one of them dies or is disabled, the others will buy their share. Life and disability cover pays for the purchase, so that the family receives cash and the remaining owners keep control.

Is buy-and-sell cover subject to estate duty?

The payout is not, if a co-owner took out the policy to buy the deceased’s share and the deceased paid none of the premiums. The value of the business share itself still counts in the deceased’s estate.

Are key-person insurance premiums tax-deductible?

Only if the policy agreement states that section 11(w) of the Income Tax Act applies, and the other conditions are met. The payout is then taxable. Without that choice, there is no deduction and the payout is generally tax-free.

Who should own buy-and-sell policies?

Usually each owner owns cover on the other owners’ lives, or trustees hold the policies for the owners. The right set-up depends on how many owners there are, so check the tax and estate duty effects first.

How often should we update a buy-and-sell agreement?

Whenever the value of the business, the owners or their shares change. Out-of-date agreements and cover can leave the buyers short of money, or the family with less than the share is worth.

Speak to a planner about business assurance

Send us a WhatsApp message or call the office. The first call is free and takes 20 minutes, by phone or video. We will tell you whether we can help and what it would cost, so you can decide in your own time.